vision-301x202Secondary vision casters are critical to the long-term success of your company. They in their own way communicate and live out the vision to inspire others to deepen the key values, principles and behaviors that take your company to the next level. 

However, many companies have very few if any secondary vision casters. Business owners and leaders are often frustrated about the lack of vision saturation their companies or teams have and the lack of long term results and overall employee buy in.

So why aren’t they sharing your vision? Here are a few reasons that may explain why the vision isn’t effectively communicated throughout your company.

  1. It’s too complex. As an organization grows it naturally becomes more complex. Having a simple and easy to communicate vision is key as you add new people to your team and have to lead through multiple levels. A common mistake is the vision becomes instructive instead of descriptive, lacking to tell the story of why can derail and distract the team. Vision that is simple and memorable will travel well and stories are a great vehicle to unpack the why’s behind the decisions and actions you take each and every day.
  2. It Lacks clarity. A clear vision built on high level “why’s” is critical to keeping it from getting hijacked by well-meaning team members. Words matter and need to make sense. When a vision is clearly communicated with simple and understandable terminology it sets the tone for who we are and how we are going to get there. When the team knows, agrees on, and are passionate about the reason the organization exists, something incredible happens as they internalize and live out the vision.
  3. It’s not visible and understood. Getting the vision down on paper and developing your onboard guide and training around it is vital and if you want to take it to another level you can leverage key leaders to instruct throughout the onboarding process. There’s a saying that goes, “it doesn’t matter what time the wall if it’s not happening down the hall.” This is a clear way to bring your vision to life through the leaders in your organization it’s visible not because it’s on the wall but because it walks through your halls. This is a clear way to bring your vision to life through the leaders in your organization, it’s visible not because it’s on the wall but because it walks through your calls.
  4. You don’t say it enough. Just like in the old Klondike Kat cartoon from back in the day, “Savoir-Faire is everywhere!” Savior-Faire, a mouse who is constantly keeping our friend the cat on the run is known through the land, your vision needs to be everywhere as well. Every chance you speak collectively to the team or your leaders or individually to your staff or employees, the vision must ooze out of you. Now not the cheesy variety or you too may feel like that mixed up cat. It should come from your heart in such a way that inspires others to reach for that picture. 
  5. Missing the we factor. A vision that is all about you, doesn’t make me feel better about me. But a vision about we positions me to think about a collective win. A key part of any vision is its impact and when it’s impact has more in it than the bottom line, it gets my attention. The truth is the best potential of me is we and when a vision is cast that improves the lives of everyone you will find the synergy to be a game changer bringing the vision to life in ways and at speeds you could have only dreamed of.

Vision matters and when you have a clear plan and strategy to bring it to life, it ignites and inspires you and your team to newer and higher levels of growth and contribution.

Smile, the Next Level Awaits.

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